Description : â— Perform research on current benchmark trends and audience preferences
â— Design and implement social media strategy to align with business goals
â— Set specific objectives and report on ROI
â— Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
â— Monitor SEO and web traffic metrics
â— Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
â— Oversee social media accounts design (e.g. Facebook timeline cover, profile pictures and blog layout)
â— Suggest and implement new features to develop brand awareness, like promotions and competitions
â— Stay up-to-date with current technologies and trends in social media, design tools and applications
â— Analyze sales funnels and customer intent
â— Measure ROI of online and offline advertising campaigns
â— Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
â— Track email campaign metrics (delivery, open, click-through rates)
â— Monitor budget distribution and performance of paid ad campaigns
â— Conduct competitive research and analyze benchmarking data
â— Recommend website and campaign optimizations
â— Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
â— Work closely with sales and marketing teams to identify opportunities for new client acquisition
â— Proficient in marketing research and statistical analysis
â— Excellent analytical skills and a high degree of business acumen
â— Proven ability in handling concurrent projects with attention to detail and accuracy